Watch Movies2Watch. The television campaign for Hamlet cigars, one of the longest running, most memorable and funniest campaigns in advertising history is now on video for the first time. One man who remembers the start of the 27 year campaign is Willie Rushton, one of the country's longest running humorists. Sit back and smile as he guides you through the cream of the ads that made Bach's 'Air on a C String' famous and the world aware that 'Happiness is a cigar called Hamlet'.